Microsoft Among Deals That Helped NBA Set Record $1.46 Billion in Sponsorship Revenue
By Jozef in Sports
Updated 3 years ago
The NBA added 13 new deals, including one with Microsoft, during its 2020-21 season, according to IEG, a partnership and valuation consultancy firm. The tech sector helped the NBA bring in roughly $115 million per year in new spending. The National Basketball Association made a record $1.46 billion in sponsorship...